You made an e-commerce website and have successfully launched your online business, but you are facing the most common problem faced by newly launched online companies - you don't have sales!
Most online businesses or small businesses with newly launched eCommerce setup struggle with low sales in the early years of their business. This, however, is not a rule of thumb in business. With the right tactics and effective business strategy customized to your uniqueness and tailor-made for you to gain an edge, you can significantly boost your sales and grow your business in no time.
An excellent online marketing strategy will save the day to help you build a solid relationship with your customers and elevate sales.
Let us help you understand eCommerce business marketing and how it works.
When promoting your business and fulfilling your objective, it’s essential to put together a well-rounded and effective marketing strategy that considers all the important factors concerning your unique business type and helps you achieve all your marketing goals.
The primary step to take when thinking about marketing is to pick your target audience to engage and target your market. Think of it this way, you want to sell something unique, but no one knows about it; this is why making a marketing sales funnel should be your top priority.
E-commerce marketing and digital marketing are not mutually exclusive. It does not matter if you're starting your e-commerce journey or already have reached a good customer base; marketing is not an option. It’s a necessity. It’s your business's must-have ingredient for achieving success and making great sales.
E-commerce marketers take the help of social media, digital content, SEO, online campaigns, etc., to attract visitors and convert them into paying customers.
Customers' expectations in today's fast-paced world differ and go beyond traditional customer services provided by some retailers. With social media platforms heavily saturated with advertisements and countless business promotional content, your target customer is more reachable. Potential clients are prone to consuming a large amount of promotional content that will result in staying on top of their minds when they think of fulfilling a need.
To have a distinctive edge and remain on top of your audience’s mind, you must surpass all the communication barriers to keep your customers committed and meet their expectations. While it may sound a bit daunting but technology makes everything more manageable. With emerging technological advancements, there's no shortage of new ways to connect with your customers.
With the right marketing tool and a suitable platform, e-commerce businesses can create a positive customer experience, build brand reputation and drive sales growth.
Following are some leading technologies to help online businesses improve customer experience:
Chatbots are AI-powered technology developed to engage in conversation with users over the internet. They have quickly taken over customer service operations for many businesses as they can reply to customer questions and satisfy the modern consumer demand for instant support. Chatbots can cut down response time and improve customer service by being available at any time of the day.
Augmented reality (AR) and virtual reality (VR) are game-changers in how individuals communicate and interact. Their influence across various domains can expand as the technology matures and develops, particularly in customer experience, where AR and VR apps and other solutions are becoming more across-the-board.
Busy shoppers can use voice commands to indulge in a swift shopping experience. Purchasing ventures equipped with voice commands can serve as a valuable tool to the customer as it leverages data and audio feedback to make a customer's task more accessible or seamless. In return, customers offer brands ampler loyalty and repeat purchases.
The most famous and vital technology today is smartphones. You have the world in the palm of your hand. You can use smartphones to your advantage since everyone has a smartphone to their name. Smartphone helps users shop online; you can communicate with customers via texts, emails, and social media.
Engaging with customers is essential to a strong customer service strategy, whether on a smartphone, tablet, or another device.
What is it? Your smartphone, of course! Your phone is the first thing you check when you wake up in the morning, the tool that gets you through long commutes, and the last thing you touch before settling into bed for the evening.
Statistics tell us that mobile device usage is on its way up, while traditional methods of staying informed are steady and even declining. And it's not just your phone: mobile devices run the gamut from smartphones and tablets to smartwatches and e-readers. A user only needs access to some Wi-Fi, and the world of the Internet is at their fingertips.
That's a daunting (yet exciting!) proposition for brands that understand the importance of reaching consumers with accurate information at the right time, no matter where they are. That's why it's critical for businesses to connect with customers across their mobile devices to help build stronger relationships.
When you pick a platform for your e-commerce website, you must consider your business needs before deciding. Several reliable platforms available on the market, such as Webx, can offer you many features and options to fully customize your website according to your specific business needs with faster load time and enhanced performance. In addition, you will not have to worry about your website maintenance and customization; everything will come to you in the admin index. With faster loading websites, you keep the customer interested and consequently have more chances of boosting sales.
According to a survey, about 24 million e-commerce websites are currently operative over the internet. To gain a competitive edge in this highly saturated e-commerce market, you must have an effective e-commerce marketing strategy to help drive your website more, generate more sales, and get more customer engagement.
Research suggests that after an unsatisfactory experience, about 89% of customers shift to another seller. In comparison to that, 52% of customers make additional purchases. Creating a better shopping experience is therefore paramount to ensuring better sales. The better the customer experience w, the more likely they will return for another purchase.
Building brand awareness is a way of informing people about your e-commerce business and staying in the limelight. If customers remember you, they will most likely have your brand in mind when a need arises for a product you offer. With p a strategic plan to advertise your business on social media and a strong SEO strategy in place, you can significantly improve your rankings and appear on top of the search results when a customer is looking for something similar to what you are selling. This ultimately increases market recognition and customer loyalty and helps you stay on top of their minds. s.
Content is king and one of the most compelling and proven ways to improve sales rates. Writing and posting engaging content on your blog can boost your organic SEO and improve your search result ranking significantly. Authentic, verified, and exciting content helps your customers remember your brand and increases your reliability at the same time. The key is to post regular content and make it highly engaging. The more helpful and interesting content you publish, the more observable your eCommerce business will become online – and the more customers you will attract.
Social media has made it possible for businesses today to reach out to customers instead of waiting for indirect marketing tactics to get customers’ attention. Relevant and engaging social media content can keep your customers hooked to your brand and make you appear more reliable regarding your selling products. Video ads outperform photo ads by 10-30%. Through video ads, you get the opportunity to explain your product better and help the customer feel more understood. Leverage the platforms that allow you to post snackable content for your customers while also offering you the opportunity to post your ad. Instagram, Facebook, and now Twitter have started to show ads relevant to a person searching for or visiting online posts. Use these tools effectively and create carefully throughout social media ads to reach your bull's eye audience.
According to a study, about 97% of customers are more likely to purchase with more positive product reviews. Satisfied customers don’t mind leaving feedback on your social media or Website about their successful shopping experience. Automate customer feedback to reach out to every customer you sell your products to. The more positive reviews you garner, the less effort you’ll have to put in to increase customer loyalty.
An effective way to motivate people to give feedback is by offering discounts when a customer reviews your product. In addition, whenever a customer is about to make a purchase, add another step where they go through the review and feedback sections to save them the time of returning later and leaving their review.
Let's say your customer adds a product to their cart while scanning your site on their laptop. They get distracted and don’t return to your eCommerce site until later when they browse their mobile device. With Omnichannel marketing, you can guarantee they can resume their purchase quickly without having to repeat the procedure. Omnichannel marketing permits you to sidestep your customer, requiring you to repeat actions multiple times during the buying process, improving conversions.
While having a responsive and mobile-ready website is incredible, optimizing for mobile commerce, also called 'm-commerce,' will authorize you to expand further. This will help make your customer’s purchasing journey via mobile even smoother.
With approximately four out of five Americans now online shoppers, and more than half of them making purchases with a mobile device, it's no surprise that customers won't accept lagging shopping experiences. Test the structure and usability of your mobile store and checkout operations to help grow your mobile sales.
Relevance is the key to a personalized customer experience. Customers are more likely to purchase from an online e-commerce store if they feel a personal connection with the business or product. Create an environment where the customer feels connected to the purchase more deeply. For good personalization, you’ll need a significant cut of data, such as visitors' previous dealings with your site, location, gender, age, the time of their visit, and appeals.
Marketing your e-commerce business the right way will help you maximize sales, keep customers engaged and unlock massive growth opportunities. Up-to-date technology measures and a reliable platform will help you pave the way toward a successful eCommerce venture.
Ramp up your customer services, build brand awareness and build a social media community to stay in the game. And most importantly, find the right marketing strategy that navigates your eCommerce journey without you ramming into any roadblocks and obstacles.
Building up your e-commerce site can be an easy, stress-free, and extraordinarily fulfilling job done in minutes. You need a reliable platform such as Webx, but working with a lesser customizable platform can take longer than expected.
There are several tactics that you can heed to grow your e-commerce website. Some of them are as follows:
Pick a reliable platform for your e-commerce website.
Establish Brand Awareness.
Make social media your weapon, market on social platforms.
Elevate customer service.
To attract customers to your e-commerce website, you can do the following:
Build a reputation among loyal customers.
Do giveaways, discount coupons, and free shipping.
Use influencers on social media for promotions.
Make video marketing essential.
Following are the six types of e-commerce:
B2B: Business to Business
B2C: Business to Consumer
C2C: Consumer to Consumer
C2B: Consumer to Business
C2A: Consumer to Administration
B2A: Business to Administration
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