You can share information and sell products or services through videos and that is why 10-30 seconds short videos are popular on social media platforms.
With the advancement of technology, videos have become an essential part of any content marketing plan. In fact, according to a recent report, digital videos garner 82% of the entire online traffic, with 79% of people buying products after watching a video.
So, invest in video editing software if you plan to make epic videos and share them on e-commerce stores, custom-built websites or social media platforms. If you want to build a lasting impression, nothing is better than an interactive and appealing video. And this is why it is one of the essential marketing tools in this modern era.
Couple the trend with the high-tech gadgets, modern techniques and easy-to-use editing software. Voila! You've got a perfect crisp video for websites created using an e-commerce website builder like Webx or any other social media platforms. The power of free video editing tools is undeniable!
Fortunately, even beginners can use these tools, with features trickling down to professional results. Therefore, they are a boon to nonprofessional video makers and vloggers as the tools simplify complex video editing processes.
So here I discuss the 10 hottest video editing tools that experts and newbies use to get crisp and engaging videos that convert.
The complete list at a glance.
Lightworks
Blender
Adobe Premiere Rush
Shotcut
Davinci Resolve
Openshot
VSDC Free Video Editor
iMovie
HitFilm Express
InVideo
Lightworks is probably the best video editing software available. While you can find numerous free tools, its unpaid version offers many valuable features that even an amateur can use without much effort.
Lightworks offers high-precision video trimming as one of its best features. The multi-cam support and the ability to export 720p videos on YouTube are reasons for its insane success. If you're looking for 4K video support for YouTube and Vimeo, it is only available in the paid version, which costs around 25 dollars.
All in all, this is a powerful video editor with advanced features. When you compare it with Blender, which I will discuss shortly as the next product on our list. It has excellent video tutorials that can make anyone learn video editing without expert help.
Blender is an easy-to-use video editing software specially designed for 3D animations, suitable for both beginners and advanced users. It offers basic functions like video cuts and splicing for new video editors. At the same time, experts can also carry out complex tasks like video masking without much effort.
Its features include live preview, luma waveform chroma vectorscope, and histogram. Audio mixing along with syncing and waveform visualization is also available. Up to 32 slots for adding videos, images, and audio give the video a professional feel.
You can also control the speed and adjust layers and keyframes. So many features makes Blender difficult for beginners to use the software exactly they would like to. But still, it is one of the best available in the market.
Adobe Premiere Rush is a popular Android and iPhone movie editor. Adding music and auto-correcting the colors is pretty easy. Freeform and Automatic are two modes which you can choose. Freeform is for advanced users, while Automatic mode lets you trim your video clip on its own. Adobe users can easily use this with other Adobe suite products like Lightroom.
It is simple to use, and the support of Adobe Creative Cloud is another plus. One drawback is that you cannot use essential functions like rotating clips. But for basic mobile video editing, Premiere Rush serves the purpose well.
Shotcut is another excellent video editing software for Windows, and it works equally well on Mac and Linux PCs. It is an open-source program like Blender, and users get access to all the features without subscribing to the full version. One drawback is that it was initially designed for Linux. It is an outstanding software with excellent features.
The 4K HD resolution support and timeline editing are two great features that make it stand out amongst its competitors. You can also edit videos without importing them into the editor, which is a great time-saving quality. Also supporting the 1080p format, the app supports such videos. Lossless export formats are another feather in its cap. Don't look any further than Shotcut if you are eyeing a video editing software for free that offers extensive features.
Davinci Resolve is probably the most advanced and best free video editor on this list. With extensive video features like video slicing and trimming and mastering the audio, there are options for adding 2D and 3D titles. This makes for user-centric software having features that cater to every customer.
Advanced trimming, multi-cam editing, and color correction make it an automatic choice for anyone eyeing professional video editing software. If you are looking for free editing software for PC, this is one of the best on this list.
It is entirely open-source, making it a fan favorite accessible to all. It may remind Mac users of iMovie as the features are similar and easy to use. Still, it is a better option as it offers more features, like unlimited layers and audio mixing.
The free editor offers a balance between advanced features and a simple interface. It is exactly what most users require, and coupled with unlimited tracks/layers and clip resizing, scaling, trimming, and rotation, it is one of the best free video editing tools.
Openshot's other features like title templates, title creation and subtitles, 3D animated titles, and advanced timeline are other aces up its sleeves. However, limited video tutorials is the only flaw, here.
VSDC is the best free 360 video editor available for Windows with a robust set of features, including color correction and audio editing. Its color blending feature is an excellent choice for modifying the video. Its Instagram-like filters help beginners to start using it without any problem.
VSDC allows you to create varying shape masks for blurring or hiding elements in your footage. Its pro version works better with image stabilization, voice-over support, and visual waveform. But the free version offers enough features for beginners and intermediate users.
These are minor drawbacks, like no technical support for the free version and are only available for Windows.
Apple users must be familiar with iMovie as it is exclusively for Macintosh computers. The drag and drop feature lets everyone move and edit video elements quickly Some of the best features include Video trimming, audio editing, split-screen, and 4K resolution support.
iMovie may feel like a toned-down version of other software for advanced users. Nevertheless, it is an excellent free video editing software for most users. It is also amongst the best free editing software for YouTube as it is used extensively by the young generation and professional videographers.
HitFilm Express is a fun software offering video editing for both Mac and PC users. Having all the features one looks for in a basic editor makes it one of the most in-demand tools. Most functions are advanced and may not suit intermediate users; nevertheless, it is a popular and the best free video editing software.
Interactive and engaging tutorials based on famous Hollywood movies give it an edge over others. Moreover, the software comes with over 180 special effects. Advanced cutting tools and audio and video filters make it an excellent software for intermediate and advanced users.
You need to put a status on your social media as soon as you start using it. The tool is a great value for money as the features you get are among the best in the market. Some may find it hard to master all the features; otherwise, HitFilm Express has no drawbacks.
This online video editing tool offers good support to marketers and individuals alike. Smart frames and automated voice-overs make it a perfect software for anyone looking for desktop-compatible software. Its fantastic customer service is another factor in its favor, as InVideo has sharp UX and value for money.
Use of audio tools, brand/text overlay, speed adjustment, collaboration, and support of HD resolution are enough features that give it an excellent rating. Just because you cannot add more than one audio file doesn't make it lousy software, as it is probably its only drawback.
These are the top 10 free video editing tools you can find easily on the Internet. But there must be other editing software available that some of my readers must have experienced. So, if you want to offer your valuable feedback related to that software, you are more than welcome to share your opinions.
For any questions regarding this blog, you can always use the comments section below, and I will get back to you at my earliest.
Lightworks is one of the best apps currently available in the market. Adobe has always been a prominent name in offering software and designing tools. iMovie by Apple is also a hit for Mac and iPhone users.
Premiere Pro, Final Cut Pro, and Premiere Elements are the top software YouTubers use to edit videos. Pinnacle Studios and Premiere Rush are the other software that you can use for professional video editing.
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